With pluk® marketers and agencies can create campaigns that allow consumers to instantly engage with mass-media TV advertising using smartphone technology.
Consumers download the free pluk app to their smartphone. When a pluk enabled TV ad appears or is played, the consumer taps the pluk app, which then 'listens' to the ad. In a few seconds the ad is identified and the relevant content is delivered straight to the smartphone where the consumer can take action immediately, including making an immediate purchase.
Examples of pluk enabled campaigns include:
pluk is open for business internationally. Marketers & agencies can collaborate with pluk directly or through media partners to create innovative pluk campaigns that engage new and reward existing customers. For more information please Contact Us or Subscribe to 'plukME' email updates.